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Bullring and Grand Central lays claim to Christmas lights record

Bullring and Grand Central Hammerson's flagship retail development in Birmingham – has unveiled its Christmas lights display for 2019

Designed by multi-sensory experience specialist Bompas & Parr, the installation is called Once Upon a Time in Birmingham. It features 88,000 fairy lights, equating to more than 9km of illuminations, which the design group said is more festive lights per square foot than any other site in Britain.

Running till 23 December, the immersive display is centred around Bompas & Parr’s festive tea parlour and party bar, which serves a selection of festive cocktails, as well as the world’s first crystal clear Christmas pudding. The parlour offers a range of festive activities including Carol-oke and Christmas games. Even the toilets glow thanks to its innovative iLOOminated bathrooms.

Bompas & Parr director Harry Parr said: “We are aiming to turn Once Upon a Time in Birmingham into one of the most festive places on the planet, an ode to the fairy light.”

“Across our portfolio we’re delivering events that are truly unique; experiences that our customers will never forget. Once Upon a Time in Birmingham is a great example of that strategy in action, as its combination of outlandish lighting and unexpected twist on festive-themed food and drink really sets it apart. It’s a great addition to any trip to Bullring this Christmas,” added Hammerson group events strategy manager, Raymund McManus.

The shopping centre will also be using its centrally-located 'big screen' to show a selection of Christmas films during December.