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Brooks Brothers brings new format to Bicester Village store

Brooks Brothers has introduced a new store concept at Bicester Village, the outlet centre near Oxford. The store, developed by ST Design, offers a new interpretation of the brand’s aim to provide timeless elegance for a contemporary audience.

“The objective was to create a space to echo Brooks Brothers’ brand evolution and innovation in addition to its ageless high standard,” says ST Design creative director Stefano Tordiglione.

“The new Bicester Village store is a continuation of the Shanghai store’s concept with a twist to adapt it to the European lifestyle. It is sleek and modern, showcasing Brooks Brothers’ state-of-the-art design in a setting that makes the customers feel at home, at ease, and enjoy a seamless and homey shopping experience.”