Bricks and mortar drives US growth for Poppin

Office design and furniture brand Poppin has opened its fourth US showroom, in Boston. The New York-based company is expanding nationally, and has seen sales growth of 70 per cent this year – with success driven in part by its strategy of opening bricks and mortar spaces.

The new showroom, at 285 Summer Street, will showcase Poppin’s growing range, which includes modular furniture ranges aimed at start-up companies. Boston is one of the most prominent hubs for innovation and entrepreneurs in the US.

Based on the building’s first floor, the showroom will cater for pre-scheduled appointments and walk-in customers. Measuring 329.5 sq m (3,547 sq ft), the showroom features an exposed brick wall, and similar looks to existing showrooms in New York, San Francisco and Santa Monica.

“This showroom opening marks an exciting time of growth for Poppin as we make our way into another thriving market,” says Poppin CEO Randy Nicolau. “Our target customers are high-growth companies who value corporate culture and branding as means for attracting top talent. Boston is one of the leading cities for venture capital investment, and our Seaport location will allow Poppin to partner with all the exciting companies who call this town home.”

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