Boots to trade on Alibaba’s Tmall marketplace

Walgreens Boots Alliance (WBA) has announced the launch of an online store on Alibaba’s Tmall marketplace in a bid to take a bite out of the Chinese market.

The Boots online flagship will sell brands including No7, Soap & Glory and Boots Cucumber to Chinese consumers.

Ken Murphy, executive vice president and chief commercial officer at WBA and president of global brands, said the platform will give the retailer the opportunity to increase the internationalisation of its products by leveraging Alibaba’s innovative eCommerce technologies.

“At the same time, our collaboration with Tmall Global complements our presence in wholesale and retail pharmacy in China with a new, fantastic channel, through which we can distribute our beauty brands in a market with almost endless possibilities,” added Murphy. “Today’s announcement is the first step on a path we believe offers both of us incredible potential for the future.”

President of Alibaba Group, Michael Evans, said: “We look forward to building on the relationship with WBA to continuously expand the range of product selection to better serve the more than half a billion consumers on our marketplaces looking for quality international beauty and cosmetics product.”