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Berlin pop-up for online fashion retailer Tom Tailor

Online fashion retailer Tom Tailor has launched a pop-up store in the Potsdamer Platz Arcades in Berlin.

A local guerrilla marketing campaign around the neighbourhood drove curiosity among consumers. Those who have visited the launch event, designed by Dfrost, have encountered electro beats, food, and hot and cold drinks.

Also on offer are a make-up refresh at a beauty bar, and a VR room designed exclusively for the store.

The pop-up will remain open for six months.