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Asics sorry after porn broadcast on store's digital signage

Sports brand Asics has issued an apology after pornography was displayed on the digital screens above its store in Auckland, New Zealand.

The explicit material played on the digital signage for up to nine hours – until staff at the shop arrived around 10am on Sunday and were able to switch it off, according to the New Zealand Herald.

Reasons for the unplanned broadcast remain unclear, but Asics suggested it had been victim of an IT systems hack.

In a local Facebook post, Asics’ New Zealand team said “an unknown person gained access to the screens above our central Auckland store and some objectionable content was displayed on the screens”.

The message added: “We would like to apologise to anyone who may have seen this. We are working with our software and online security suppliers to ensure this doesn’t happen again.”

A spokeswoman from Asics head office confirmed to the New Zealand Herald that the company had contacted police and Netsafe, a not-for-profit online safety organisation, over the incident.

The publication reported that staff at the store are not thought to be behind the hack, and that screens were turned off as soon as they arrived to start their shifts on Sunday morning.