Asda launches new website for ToYou service

UK supermarket chain Asda’s burgeoning third-party parcel pick-up and drop off (PUDO) service has a new website, as the function looks set to grow further in the year ahead.

The new site highlights the options available to customers seeking to use Asda as a destination to collect parcels from an array of retailers, or to return unwanted purchases through the network.

Launching the site is part of a wider drive by Asda to more heavily promote the service and its partners, and comes after the grocery chain introduced marketing opportunities for third-parties on its supply chain trucks that advertise the PUDO offering.

Retailers working with Asda via ToYou, which is supported by Manhattan Associates’ technology, include Feelunique, Gymshark, InTheStyle, Missguided, Sports Direct, and Wiggle.

To aid the growth of ToYou, Asda is introducing new in-store technology, and it has introduced changing room facilities in circa 300 stores across the UK, enabling customers to try on the clothing and accessories they have purchased from third-parties prior to taking it home.

Paul Anastasiou, senior director for Asda Parcel Services, said: “2020 will be another significant year in technology and innovation for Asda ToYou.

“We will introduce more automation in our stores including additional parcel robots for parcel pick-up, and we are very excited about our new returns drop box with integrated label printing capability for parcel drop-off, which we are rolling out.”

There are now 115 third-party retailers and brands live on the service.

Asda parent company Walmart reported last week that there was a drop in underlying sales at the UK supermarket during its crucial Christmas quarter, with "cautious" customers and a difficult trading environment blamed for the decline.

Like-for-like sales were down by 1.3% year on year during the fourth quarter of 2019, compared to a third quarter fall of 0.5%.

Online sales jumped by 10.3% compared with the same period in 2018.