Argos launches first self-serve store

Argos has announced the launch of its first self-service digital store in a Sainsbury’s supermarket in Dulwich.

The new store format features the usual tablet customers use to browse the Argos catalogue, but the tablet is now capable of taking payment, meaning the retailer has been able to remove the till point from the consumer journey. These Pay@Browse areas will also feature tills in case customers wish to pay using cash or card. Customers then visit a collection pod to pick up their product.

“Having launched nearly 300 Argos stores in Sainsbury’s supermarkets, we’re making it easier and more convenient for customers to do more of their shopping under one roof,” said Sainsbury’s Argos CEO, John Rogers.

“We’re continuing to test innovative new formats and with the launch of our first self-service digital store we’re offering shoppers a speedier way to pay and giving our colleagues more time to serve and help customers. We’re excited to hear what they think of our latest in-store innovation.”

Argos also revealed that sales on mobile devices have reached £2 billion for the first time, with 70% of online sales generated via smart devices. Meanwhile, £4.7 billion is spent online across the Sainsbury’s Group.

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