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Arcadia uses data science to improve sales markdowns

Arcadia is using data science to help it decide how best to discount items during sales periods. Partnering with TPC, Arcadia’s eight retail brands are now using data science and historical sales information to optimise markdowns.

The retail group is using TPC’s software-as-a-service product, Smart Retail, after trailing the company’s markdown solution in Topshop and Dorothy Perkins last year. The technology has now been rolled out to all eight brands and the data-led markdown decisions have exceeded the retailer’s targets to improve profitability by 200%. The retailers also benefit from having less stock leftover at the end of the season.

"Fashion retail is an increasingly challenging sector with ever increasing competitive pressures. Now, more than ever, it is vitally important to maximise the profit made on every item sold,” said Subir Gupta, TPC co-founder and managing principal.

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