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AO.com rolls out augmented reality

AO.com has announced the launch of augmented reality (AR) technology on its product pages across the website.

The technology allows customers with iOS devices to check how electricals such as televisions will look like in their homes. It will help shoppers asses the size and colour of products, with the first product to have the technology made available being the Samsung 55” TV.

“Augmented reality means customers don’t have to use their imagination or a tape measure to figure out if a product will look right or fit in their home,” said David Lawson, MD of AO.com.

“One of the most common reasons for a product to be returned to AO is because it didn’t fit in the space it was intended for. With augmented reality, customers will now be able to put a product in their home and decide whether it’s the right one for them, meaning they get the product they want quicker and more easily.”

The AR solutions allows customers to virtually see how electricals might look like in their homes
The AR solutions allows customers to virtually see how electricals might look like in their homes

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