Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

AO founder reclaims CEO role

AO.com has announced that its CEO, Steve Caunce, has stepped down from the leadership role with immediate effect.

The online electricals retailer has re-appointed its founder, John Roberts, to the CEO position. Roberts stepped down from the job back in February 2017 when he decided to focus on innovation and development projects. Caunce then took over the role and has since expanded AO’s European operations and product categories.

Caunce has been part of the management team for over 13 years and has decided to take a less demanding business role and “re-balance his lifestyle” by becoming a part-time adviser to the CEO and the board.

He said: "It is a privilege to have played a significant part in AO's success and to have led the company for the last two years. I have decided to step down at a time when I feel AO is well placed to continue to thrive as a leader in our sector. I look forward to contributing to the AO team as we execute our strategy."

Roberts added: "AO's future is incredibly bright given our depth of talent at all levels of the business. I am fully committed to the business and the execution of our focussed strategy and can't wait to get stuck in again as CEO as we move onto the next exciting stage of the AO story."

The retailer recently reported an 8.2% increase in revenue year-on-year in three months to 31 December 2018. UK revenue was up by 4.4% and Europe increased by 31.3%, with the business reporting its highest ever sales month in November 2018 – aided by what it deemed to be a successful Black Friday trading period.