Angry Birds adventure golf concept to launch at Intu Metrocentre

The first Angry Birds-themed adventure golf attraction is set to be launched at Intu Metrocentre. Rovio Entertainment and Namco UK have collaborated to design the concept, which they plan to roll out to further sites over the next three years.

Opening in September this year, the first site will be targeted at the high proportion of families and affluent shoppers who make up the customer base at Intu Metrocentre. It will feature holes based on scenarios from the series of best-selling games, which was created by Rovio in 2009.

“This will be the UK’s first Angry Birds Adventure Golf and there’s no better place to launch such a fun and entertaining experience than at one of the country’s most successful shopping centres. We’re looking for more leasing opportunities within popular, high footfall locations like Intu Metrocentre to ensure this new attraction can really flourish across the UK,” says Namco commercial director Philip Milward.

“Angry Birds Adventure Golf is going to provide a thoroughly entertaining and completely new leisure experience for the centre’s 20 million annual footfall alongside its great mix of retail and dining,” says Intu regional managing director Kate Grant. "Intu Metrocentre is one of the largest and most popular retail destinations in the UK so we know that an attraction like this will thrive here.”

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