Amazon Wardrobe launches ‘try before you buy’ fashion offering in UK

Amazon has launched its Amazon Wardrobe offering in the UK, four months after its US launch.

Amazon Prime members will be able to select fashion items to be delivered free of charge to try on at home before committing to payment.

Shoppers select between three and eight items for free delivery and no upfront charge. They then have a week to decide if they wish to keep and pay for the items or return what they do not want. Amazon Wardrobe provides customers with a resealable bag and a prepaid postage label to make returns as easy as possible.

“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost” said Xavier Garambois, VP of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”

Brands available on Amazon Wardrobe include: Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more. The e-tailer’s own fashion brands are also available as part of the ‘try before you buy’ (TBYB) service.

Susan Saideman, VP of Amazon Fashion Europe, added: “Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever.”