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Amazon launches new features for Prime Day

Amazon Prime Day will have double the number of deals compared to last year, and there are additional ways for consumers to shop via the site during the promotion period, according to the online retailer.

It said the annual sale, which kicks off at midday on Monday 16 July and will run until midnight on Tuesday 17 July, will be accompanied by multiple new online features.

Prime members can find deals on the website organised by the most-shopped-for interests, for example, while the Amazon app enables users to monitor early deals on the move. A special Prime Day search function will also operate on the site during the 36-hour period.

For the first time, Prime members will also be able to find deals at Whole Foods Market, which Amazon acquired in 2017.

Meanwhile, the Amazon Treasure Truck – which provides customers with a local pick-up point for ordered products – will be offering a Prime Day deal on an as-yet-to-be revealed Fitbit product. Trucks in London, Manchester, Birmingham, Coventry, Leeds, York, Reading, Windsor, Slough, Maidenhead, Portsmouth and Southampton will be hosting various events to mark Amazon’s annual sales day.

A new Future Shopper study, released today by eCommerce agency Salmon has found Amazon is consumers’ preferred starting point for shopping and it also dominates in terms of where consumers complete the majority of their online purchases.

Over 3,500 consumers who shop online across the US and UK were surveyed for this report, which showed 51% of respondents start their online search on Amazon and 55% complete the majority of their online purchases on the site.

According to the report, shoppers who don’t start their journey on Amazon or Google are most likely to shop on eBay. The research also claimed that Amazon’s delivery services – Prime and Prime Now – have also had an impact on customers’ fulfilment expectations, with 22% now expecting same-day delivery and 43% expecting 24-hour delivery.

Hugh Fletcher, global head of innovation & consultancy at Salmon, said “It’s clear that Amazon has set the standard for consumer expectations with its focus on price, delivery and innovation.”

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