AllSaints deploys bot protection technology

AllSaints has introduced a bot management solution to mitigate against unwanted web traffic.

AllSaints is working with Netacea to analyse bot behaviour and identify potential cyberattacks. The retailer has moved from manual bot detection to a fully automated solution from Netacea, deploying the technology provider’s Intent Analytics engine which can distinguish between bots and humans.

“As a retailer operating in an omnichannel world, seamless user experience is crucial to the success of the business. We had seen indications of potential bot activity and, with cyber-attacks hitting the headlines every day, we refused to take any chances when it came to cybersecurity,” said James Reid, AllSaints’ global technology director.

“After reviewing the market for bot mitigation providers, Netacea stood head and shoulders above the other players. The platform insights are valuable, the user interface is accessible, and the team has been incredibly supportive.”

The move to introduce automated bot detection is part of the retailer’s wider digital transformation efforts following on from migrating from Rackspace to Google Cloud late last year. AllSaints first began working with Netacea two years ago when it introduced its Virtual Waiting Room solution which ensures the retailer’s eCommerce site is fully operational at all times, regardless of peaks in traffic.

Andy Still, Netacea’s CTO added: “As the threat landscape evolves – and attacks become more sophisticated – it is crucial for enterprises to always make sure they are one step ahead of the curve. Scraping, credential stuffing and carding are now alarmingly common attack methods. After acknowledging this challenge, AllSaints recognised the need for a smarter bot management solution. From websites to mobile apps and APIs, protection across the board is crucial. No stone can be left unturned.”