Adidas pilots Zalando fulfilment in Paris

Adidas and Zalando have partnered to provide customers with same- and next-day delivery in Paris.

The pilot, which is expected to last up to a year, will see Zalando fulfil Adidas orders placed on Orders will be fulfilled from Zalando’s logistics centre in Moissy-Cramayel and will be delivered to customers in Adidas-branded boxes.

"As a sports company, we know that speed wins. Today our target group, the creators, live in a constantly changing world, which shapes their behaviour and expectations. This is where the pilot comes in, where Adidas customers in the strategically important city of Paris benefit from faster delivery,” said Alexandra Morton, SVP supply chain management Europe at Adidas.

“The pilot project shows what distinguishes our long-standing and successful partnership. Adidas and Zalando share a passion for experimentation and innovation. This gives us the opportunity to try new things continuously. We are excited to see how our customers take up this offer."

Jan Bartels, SVP customer fulfilment at Zalando, added: "The test is an important step within our platform strategy. We are very happy that we are once more joining forces with our long-term partner, Adidas, to test an exciting approach where we create synergies for the benefit of our customers. Adidas customers benefit from faster delivery, and Zalando customers benefit because the pilot allows us to extend Zalando’s same-day delivery areas.”

This pilot sees Zalando stepping up its aims to become a technology platform for retailers. The European eCommerce giant already offers storage and shipping as part of its Zalando Fulfilment Solutions (ZFS) with over 100 brand partners who feature on Zalando’s website, but this is the first time it has tested a fulfilment solution with a non-ZFS partner. Adidas has not used Zalando’s warehousing solutions prior to this, but the brand has worked with Zalando in Germany in recent years to enable individual Adidas shops to be able to ship products from store, rather than a warehouse.  

“We see a great deal of potential to test the multi-channel approach with brands that already store parts of their assortment with us. By opening up Zalando's strong European logistics network to our partners, they profit from our logistics expertise, and together we work more efficiently," commented Bartels.