L’Occitane to replace homegrown eCommerce platform

L’Occitane is the latest brand to invest in Salesforce Commerce Cloud’s eCommerce platform, the system previously known as Demandware.

The European cosmetics brand is upgrading from its homegrown online retailing platform, as it continues to scale its business and tailor its digital offering for the local markets in which it operates.

As part of the new partnership, L’Occitane will tap into Salesforce’s multi-site, multi-language and multi-currency eCommerce capabilities, and aim to produce a “unified commerce experience” across its various sales channels and on multiple devices.

Talking up his company’s platform, Jeff Barnett, CEO of Salesforce Commerce Cloud, remarked: “Technology innovation is driving more connected and personalised shopping experiences for consumers, and retailers need a unified commerce platform to meet – and even exceed – their expectations.”

He argued that L’Occitane will now be able to “grow and innovate even faster” using the new technology, and continue to adapt its eCommerce offering in line with consumer trends in each of its international markets.

L’Occitane is currently on a pre-Christmas flagship store opening spree, unveiling new-look shops featuring a variety of digital touchpoints.

Last week, the France-headquartered brand reopened its store in Yorkdale Shopping Centre, Toronto, complete with a curved video wall and suspended capsules which combine imagery, scent, light and sound to enhance visitors’ experience of the brand.

New openings on London’s Regent Street and the Champs Elysée in Paris are imminent, with the former set to be the largest L’Occitane store in the world at 6,450 sq ft. Similar immersive in-store features are planned to appear in these shops, as well as so-called 'test and play' experience that help customers gather in-depth information about the brand.