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DIT partners with Newegg to promote UK tech brands in US

The UK’s Department for International Trade (DIT) has partnered with US eCommerce marketplace Newegg to launch its first B2C advertising campaign.

Showcasing a range of British tech goods to US consumers, the marketing push aims to encourage US consumers to explore UK-based goods on the website.

Newegg is a tech-focused online retail business in North America, attracting millions of shoppers annually. It has 32 million registered users globally.

DIT has launched an ad campaign pilot with over 20 UK businesses – mainly small-to-medium-sized enterprises – but is urging other tech firms to get involved. It is part of the government’s wider E-Exporting Programme, which involves working with online marketplaces to help raise the profile of British companies selling overseas.

The initiative also gives participants access to a free-to-use, online service that provides guidance to businesses about how to successfully sell their goods on global marketplaces such as Amazon, eBay and Tmall.

Representatives from DIT, or the Department for Trade & Investment as it was previously known, have had a strong presence at eCommerce events taking place across the UK in recent years, promoting the international retail service which launched back in 2014.

Minister for trade and export promotion, Rona Fairhead, said: “Online marketplaces are making it much easier for small businesses to sell their goods and services to customers overseas.”

Sophia Tsao, vice president and global marketplace head at Newegg, commented: “We very much look forward to promoting innovative UK tech products to our customers as part of the campaign, launching this December.

“We have worked very closely with DIT to onboard new UK companies to our platform and ensure they can benefit from this additional marketing opportunity, helping them tap into the US and global markets. We are delighted to partner with the UK government on this initiative.”

One company already signed up to the Newegg campaign is London-based drone business, Extreme Fliers.

Vernon Kerswell, CEO of the firm, remarked: “By combining the best high tech engineering with global supply chains, we are able to develop products and scale very fast.

“With DIT’s E-Exporting programme our products can quickly reach exciting new markets and customers around the world.”