Design showcase: At Twenty in Hong Kong

At Twenty is a new fashion and lifestyle brand aimed at young and fashion-forward men in Hong Kong.

The 63 sq m store, located in a prominent corner unit in Causeway Bay, has been designed by Verb Studio in collaboration with Para Designworks. The agencies were briefed to create a spatial experience that reflect the philosophy of the brand and the product it sells.

A minimalist approach was taken, starting with a stripped back layout. A recessed corner entrance encourages customers into the store, where the interior is broken down into zones on a grid pattern.

Exterior walls are finished in a soft stucco in white; inside is a grey cast concrete with matte black metal.

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