Amazon launches Instant Pickup

Amazon has revealed its latest Prime fulfilment solution in the form of a two-minute pickup service.

Amazon has launched Instant Pickup at five US universities, offering Prime Student members snacks, drinks and electronics within two minutes of placing an order.

Using the Amazon app, students can shop from hundreds of food, drink, personal care and technology items, including Amazon’s Echo, Fire and Kindle products. Customers then place the order and pick it up from a self-service locker in two minutes or less.

“Instant Pickup is another way Amazon is making life more convenient for Prime members,” said Ripley MacDonald, director, student programs at Amazon. “As shopping behaviours continue to evolve, customers consistently tell us that they want items even faster. Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time.”

He added: “While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”

Last month, the e-tail giant bought Whole Foods to expand its Fresh offering, while Amazon has also dabbled in physical stores in the form of on-campus book shops.