Dixons Carphone bolsters services proposition

Dixons Carphone has launched Team Knowhow as part of its efforts to become a services-led company.

The new services division is launching with 7,000 experts in delivery, installation and repairs, who will look after all products from white goods through to mobiles and laptops.

The proposition will be rolled out to over 1,000 Currys PC World and Carphone Warehouse stores around the UK, as it aims to double its share of a £5 billion technology support market

Dixons Carphone claims any customer in the UK will only be a 20-minute drive away from one of its 1,500 in-store Tech Knowhow experts. Team Knowhow will also be available over the phone 24-hours a day, seven days a week, with 1,600 on-call experts based in the UK contact centre.

Meanwhile a new fleet of 700 vehicles from 7.5 tonne trucks to transit vans will be travelling UK roads to offer at-home services and deliveries.

The retailer’s new CEO of services, Feilim Mackle, said: “Whatever the challenge, Team Knowhow is aiming to be the UK’s number one technology support service, always on hand to connect it, fix it, protect it, or improve it! We are a local, one-stop shop for expert service. Our colleagues make us who we are, and we are committed to being super-helpful, offering an impressively broad range of services that will consistently provide an exceptional customer experience.”

Team Knowhow is made up of two existing brands – Carphone Warehouse’s Geek Squad which looked after technology and Curry PC World’s Knowhow which focused on appliance servicing.

Last year, the two teams have fixed over 1 million products and travelled 24 million miles to deliver, repair or install products for around 80,000 customers every week.