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Bluewater boosts 4G connectivity

Bluewater’s owner, Landsec, has partnered with Arqiva to deploy indoor 4G capabilities for retailers and shoppers.

The partnership will look to replace existing 2G and 3G mobile systems and extend mobile coverage on site, as part of a 15-year agreement.

The distributed antenna system (DAS) will extend mobile coverage into Bluewater’s anchor stores and connect 11 remote unit locations in Bluewater to Arqiva’s master unit located on-site.

“Our focus is ensuring guests enjoy an experience that is both surprising and memorable every time they visit Bluewater,” said Robert Goodman, Bluewater’s general manager. “We are therefore delighted to be working with Arqiva to provide this innovative new technology, which will play a key role in helping to deliver a seamless experience for our retailers and guests.”

Nicolas Ott, managing director of telecoms & M2M at Arqiva, added: “When it comes to the retail experience, fast and efficient connectivity is now as important to today’s shoppers as it is to the retailer’s bottom line – something that Bluewater and Landsec have clearly recognised."