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Amazon Go searches for London location

Amazon is searching for space in London for its Amazon Go grocery store.

According to The Sunday Times, the e-tail giant has eyed London as the next destination for its automatic check-out concept, which launched in Seattle in December. Amazon has already registered 'Amazon Go' as a UK trademark.

Amazon declined to comment. 

The concept is currently being tested with Amazon employees in Seattle, who must use their mobile devices to shop in the convenience store.

Shoppers scan their mobile device with the downloaded Amazon Go app as they walk into the store and the e-tailer's 'Just Walk Out' technology keeps track of which items they pick up. An array of proprietary technology – which Amazon is keeping pretty tight lipped about – automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. Customers simply walk out with their purchases and are charged via their Amazon account. 

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