Verifone enables loyalty point payments at the POS

Shoppers who link their payment cards with third-party loyalty programmes will be able to pay for purchases using their points on Verifone POS terminals, following a partnership with FIS.

When customers use their loyalty-linked cards, the Verifone device will notify them when enough points are available to pay for their purchases. This partnership will negate the need for physical vouchers or ordering gift cards.

An application called Verifone Points Redemption connects to the FIS Premium Payback Network and retailers can download the free app to their device from the Verifone cloud.

 “We are helping merchants and consumers realise the value of loyalty programs by bringing points redemption to the shopping experience right where it counts - at the checkout,” said Glen Robson, executive vice president, Head of Verifone Solutions. “With FIS’ loyalty solution accessible through the cloud on our devices, merchants have a simple way to enhance the checkout experience by offering their customers immediate savings on in-store purchases using points."

A fifth of FIS' Premium Payback users have said they choose where to shop based on the ability to redeem their loyalty points.

Bruce Lowthers, executive vice president, FIS Global Retail Payments, added: "Today’s consumers have been digitally empowered and expect tomorrow’s payment and rewards capabilities today. The single integration point to brick-and-mortar retailers uniquely helps loyalty programs increase member touch points, while our relationship with Verifone expands the reach to bring scalable loyalty points redemption to many more consumers."