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House of Fraser opens for business in China

UK & Ireland department store chain House of Fraser has today opened its first shop in China, as it looks to bring a sense of British tradition to the country.

Located in the Sanpower Plaza in the heart of Nanjing’s Xinjiekou, the International Financial Centre, the store offers customers a choice of more than 300 brands and has been designed to reflect some of the features found in the retailer's distinctive Bath, Edinburgh and Glasgow shops.

The opening of the store also marks the introduction of a number of new brands to the Chinese market, which are partnering with House of Fraser. These include Radley, Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, Lyle & Scott, Le Tanneur and D.A.T.E. 

Completely new concepts to House of Fraser, including 'Style by HoF' and lifestyle restaurant and café, Monceau, have also launched on opening.

Frank Slevin, House of Fraser chairman, said: "This is a very exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016.

"The store has focused on bringing international brands and a premium shopping experience to China. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners."

The new store is situated in an area perceived as a key commercial district in China, with Nanjing boasting a population of 7.2 million and a major centre for tourism. House of Fraser is located at the centre of the city's transport system and is served by the metro station, with two lines located beneath the store. It is found adjacent to UK toy retailer Hamleys and US retailer Brookstone.

Sanpower Group, from which the plaza gains its name, is the owner of House of Fraser.

Yuan Yafei, chairman of the group, commented: "With House of Fraser Nanjing, our aim was to ensure we replicated the store designs and environment present at some of the brand's most unique stores including Jenners in Edinburgh, Jollys in Bath and Frasers in Glasgow and also provide customers with a unique premium shopping experience with a strong sense of British tradition."

The Chinese opening comes after a turbulent few months for the retailer which has seen its CEO, Nigel Oddy, quit after less than two years in the role. Other senior staff central to the business's concerted focus on improving its customer service and digital operations, including chief customer officer Andy Harding, have also left the business in 2016.

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