BHS relaunches website in eight weeks

BHS has relaunched its website in eight weeks in a bid to keep the brand on customers' minds.

The new website was designed and developed by BHS and its partners, In Cloud Solutions and Greenlight Commerce, using the SAP and Hybris platforms.

The website, which opened on 29 September, offers customers kitchen and dining ranges, as well as various clothing ranges.

BHS wanted to make the website user centric and customers can order and checkout in two clicks. Customers who shop across mobile, laptop or tablet, can log-in to continue shopping on different devices. The e-tailer is looking to add further payment options, as well as reviews and personalisation technology in the coming months.

"We set out to build an architecture that would scale and would not need to be redeveloped further down the line as the business expands," said Tony Perks, interim CIO and CTO, BHS International. "We had the advantage of starting out with a blank piece of paper when designing what has now become our ‘technology ecosystem’, based on the most efficient processes and the best customer experience possible."

The new website uses the Ingenico ePayments engine, as well as customer services from Ascensos and logistics services from Advanced Supply Chain.

The platform sits on SAP, which also supports the BHS international business, and enables information sharing between its trading partners abroad.

Perks continued: “We had no legacy systems to worry about and we had the advantage of working with excellent partners who were as committed as we were to making this project a success within a short timeframe of eight weeks.  We were able to act as a nimble start-up but build industrial, enterprise strength systems using an agile approach with proven technologies including SAP and Hybris.”

David Anderson, MD, BHS International, said the platform was developed quickly in order to retain the brand's loyal customers. "We are delighted that we have done so with an extremely well thought through, user-friendly, future-proof and secure platform," he said.

"The new platform will support our growth as we approach the busy Christmas trading period and provides a fantastic experience for our customers."

Back in June, BHS International was formed by The Al Mana Group, which acquired, the international franchise business and the BHS brand, following the demise of the high-street brand. 

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