Currys PC World launches personalised social media campaign

Currys PC world is the latest retailer to announced a Christmas campaign driven by social media.

Launched with a video on Facebook, the retailer's 'Giftologist' aims to help customers overcome the difficulties behind purchasing technology gifts, as part of its overarching 'Get It Right' campaign.

Currys PC World will encourage customers to provide their gifting queries over the next few weeks and The Giftologist – a crazy-professor character – will come back with a personalised response.

Customers can submit their gift queries online and via a Facebook Live panel, where the Giftologist will answer questions live from the public. The real-life character will also visit five regional stores to deliver over 100 personalised video messages.

"We know our customers are looking for guidance when it comes to what to buy their loved ones at Christmas time. We have some brilliant in-store teams who have a wealth of knowledge when it comes to finding the right tech match for shoppers, and we wanted to bring this to life online in an innovative and amusing way," said Angela Bertram, senior social media manager, Dixons Carphone. "Our Giftologist has already proved popular with customers and we’re now looking forward to taking him on his regional tour of the UK."

Last month Lidl launched the 'Lidl Social Price Drop', encouraging customer to tweet about their products. The grocer promised to lower the price of products the more customers tweet about them. This week, the retailer announced a whole Serrano Ham reduced from £29.99 t0 £26.99 on Facebook and Twitter, thanks to customer love for the product on social media.

Missguided has also turned to social media to reward brand advocates in recent months. Customers who chat about their latest purchase can tell their friends to enter their name at the online checkout, which will prompt a special offer for the individual who made the referral. Retail solutions provider Mention Me's software as a service technology has been implemented to support the referral process.