Woolovers overhauls international eCommerce

Woolovers has partnered with cross-border eCommerce company, Global-e, to accelerate growth internationally.

Around 30% of the retailer's business is now international, after 14 years of shipping overseas to countries including Canada, Australia and the US. By working with Global-e, the retailer is now improving the online experience for overseas customers while looking for other markets to further its international expansion.

Following an eight-week implementation, Woolovers now offers customers a fully localised shopping experience in 55 countries across the globe, including Canada, New Zealand, Benelux and Scandinavia. Customers overseas now experience the WoolOvers brand in their local language, as well as localised pricing and payments methods.

"As customer expectations continue to rise, we came to the realisation that we needed to bring in more support and expertise to assist us as we scale up the business internationally," said Martin Francis, chief customer officer, Woolovers. "Global-e has proven to be the perfect partner for our business. Since day one, they have impressed us with speed of delivery and quality of support, and we’re already seeing a positive impact on sales around the world.”  

Nir Debbi, co-founder and CMO, at Global-e, added: “There’s a world opportunity for retailers such as Woolovers to target shoppers overseas, but as our recent research into the US market shows, many online retailers are failing to offer shoppers a fully localised experience. Our comprehensive solution gives retailers the ability to provide shoppers with a much improved experience with local pricing, payment methods, and a wider range of shipping choices. By fully localising the shopping experience, retailers can enjoy impressive returns with conversions typically increasing by over 50%. And with the pound currently at a 31-year low, it’s a great time to target new markets overseas.”

This cross-border announcement comes shortly after Woolovers overhauled its brand to attract new customers.

CEO, Neil Sansom, said the rebrand was the final stage of the retailer's transformation project. "We have modernised and professionalised everything from the ground up, so it made absolute sense that we rebrand. Now that we are full-steam ahead with this process, we feel we can now go to market as a fresh and relevant, contemporary retailer," he said. "Our fantastic, new styles, products and heightened customer experience will ultimately drive growth and accessibility, resulting in an expanded customer base.”