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Hyundai moves to digital car dealership model in Turkey

Hyundai's car dealer network in Turkey has moved to a digital dealership model, following the installation of touchscreen technology across its 80 sites in the country.

Screens can be used by customers to find out additional information about the vehicles they are considering purchasing, while staff can also use them to aid the sales process. It comes at a time innovative car makers such as Tesla are transforming the way companies sell cars, with a clear move towards opening experiential stores featuring multiple tech touchpoints.

A further 10 to 20 interactive touchscreen tables are expected to be installed in shopping malls, exhibition areas and other venues in the country over the coming months, with the aim of boosting Hyundai's customer experience.

The screens appear on lightweight tables, meaning they can be readily moved around the car showroom to suit the individual needs of each dealership. Some dealers place the technology next to a new model, allowing customers to access additional information about the vehicle in front of them.

The 43-inch diagonal touch tables have been created by Nerotouch, using custom designed touch sensors supplied by Zytronic. Nerotouch also provided the software for the touch tables.

Asli Kubilay, managing partner at Nerotouch, commented: "Hyundai originally approached us with a project to improve the ambiance and customer experience in the dealerships.

"With our encouragement, they modified the scope of the project, and we have created unique multi-touch tables that can not only be used unaided by customers, but can also be used by the sales team as an integrated part of the sales process."

She added: "The whole thing looks, feels and works like a giant tablet computer."