Timberland deploys its first dynamic digital OOH ad campaign

Timberland's first dynamic digital out-of-home (OOH) advertising campaign has been targeting shoppers in high footfall locations across the UK this month.

Posters on digital sites and bus T-sides in transport hubs and high footfall retail environments have been marketing the outdoor fashion retailer's Sensorflex comfort system and its heritage Yellow Boot brand.

Agencies Vizeum and Posterscope have designed a campaign with the aim of inspiring urban adventures, while each ad promotes local places of interest along with information about the nearest Timberland store – including distance in steps and metres, estimated walking time and calories burned.

The campaign comes to a close on Monday after launching at the beginning of October.

Andrea Kengelbacher, marketing coordinator from Timberland, remarked: "Using the latest technology in OOH we can promote the collections directly to people with an interest in outdoor lifestyles, and inspire them to explore new destinations and our stores."