Charles Tyrwhitt refreshes PoS retail technology

Charles Tyrwhitt is upgrading its in-store systems to underpin its UK and international growth.

The shirt retailer has replaced its legacy point of sale (PoS) equipment with the hardware element of from Box Technologies, as part of wider IT investment in the business and as it opened its 27th store this month. The business also opened at the World Trade Center in New York in the summer, having already established itself in New York, Washington and Chicago.

The company recently invested in new software with a unified and fully integrated global platform based on the Microsoft Dynamics AX platform, which was implemented by ERP partner K3 Retail, Charles Tyrwhitt opted for a bespoke Cielo PX-515 system from Box.

Richard Birt, head of IT service delivery & infrastructure at the retailer, commented: "We knew our new PoS hardware needed to deliver both function and form.

"It had to support the AX platform in order to deliver improved performance, so store staff can deliver the seamless one tap, one click experiences our customers expect at the till point, whilst also matching the contemporary aesthetics of our stores with the design of the cash and wrap areas."

Charles Tyrwhitt visited Box Technologies' In-store Technology Centre in Oxfordshire to evaluate the new system, and worked alongside Data Therapy consultancy during the research process.

The roll-out of the new solution is set to span eight to 12 weeks and will be implemented across Charles Tyrwhitt's entire global store estate.  The retailer also recently updated its eCommerce platform to Demandware, going live at the start of 2016.