Covent Garden store refurbishment for Ellis Brigham

Ski and mountain sports specialist Ellis Brigham has reopened its Covent Garden store after a major refurbishment, fifteen years after it opened.

The refurbishment has been completed in time for Snowfest, a week-long in-store promotion aimed at snowboarders, which launches on 24 October across the retailer’s four London stores.

Store design work is by WDC Creative and shopfitting by Quantum4.

“We needed a shop fit that could handle our huge range of diverse product whilst showcasing the features of individual items, highlighting key brands and making the shopping experience as immersive and informative as possible. What we have delivered is an exceedingly versatile display system that caters for everything we sell from carabiners to snowboards, from sleeping bags to premium Ski jackets,” says Ellis Brigham managing director Robert Brigham.

“It is all built with longevity and the environment in mind: using natural and recycled materials it is designed to be fully reusable, deconstruct-able and recyclable. By avoiding bonding entirely and using ply wood rather than laminates we have achieved a very “green” shop fit,” adds Brigham. “In modern retail the lines between the internet and the in-store experience are becoming blurred. This shop fit will enable us to leverage our omnichannel position and deliver the kind of engaging content normally associated with online retail rather than bricks and mortar.”    

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