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Mercedes-Benz retail arm adopts new online marketing approach

Mercedes-Benz Retail Group UK has named Broadplace Advertising as its new digital marketing agency, as the automotive company looks to expand its presence online.

The partnership campaign will focus on the car group's heritage, with the agency promising to help improve online customer tracking and attribution. Broadplace's areas of focus include pay-per-click (PPC) management, search engine optimisation, web design and content marketing.

Liz Luesley, head of marketing for Mercedes-Benz Retail Group, welcomed the move, saying: "We are delighted to be working with Broadplace to help promote us in the world of digital advertising."

She added: "We all know how important PPC is to reach our target audience and Broadplace stood out as the right team for the job and we are very much looking forward to working with them."

Mercedes-Benz Retail Group is the UK's largest official retailer of new and used Mercedes-Benz cars and is the official manufacturer-owned dealer group. It says that it sells as many new cars as the next three Mercedes-Benz Franchise groups combined.

Broadplace has worked with various retail, travel and automotive companies in the past, including Omega Travel and VW Dealership Parkway.

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