KFC uses digital screens for internal comms

Fast food restaurant chain KFC's UK and Ireland operation is utilising its recently installed digital screen network for staff training and internal communications.

Primarily used as digital menus during trading hours, the screens have been doubling up as virtual meeting spaces known as KFC's 'Meeting on the Box'.  The business's head office can use the network to ensure its companywide messages – such as changes to menus or general organisation updates – are communicated accurately and consistently across the franchise.

KFC and its technology partner behind the screen installation, Pioneer Group, say the concept has reduced the need for booking external meeting spaces or investing in other equipment. It is viewed as an efficient platform for communication and is used before the restaurants open in the mornings.

Brad Scheiner, head of IT at KFC UK & Ireland, said: "With digital we can be very consistent with our messages.

"The displays are used to communicate new marketing windows, new products and upcoming menu developments. Additionally, instructional videos are sent directly to restaurant by our operations team, and played through the central screen of the five-display setup before the restaurant opens in the morning, something which would have been unfeasible before the system’s introduction."

The digital menus were installed in KFC's 850 UK and Ireland restaurants as part of a digital transformation project undertaken with Pioneer in 2015. LG displays measuring between 32 and 47 inches replaced printed menu boards as the company moved to modernise the in-store experience for its customers.

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Pioneer Group