Hasbro chief brings digital expertise to Gap boardroom

Brian Goldner, the current chairman, president and CEO of games company Hasbro, has been appointed to the board of directors at fashion retailer Gap.

Since taking the top job at Hasbro, which lists Cluedo, Monopoly and Trivial Pursuit among its range of games brands, Goldner has helped evolve the business from a traditional toy company to a "branded-play" organisation active across various channels, including digital gaming.

Goldner arrives at Gap having been credited with driving Hasbro's digital strategy, which has included the launch of various marketing and eCommerce initiatives. He also spearheaded Hasbro's entry into entertainment across a variety of platforms, including the formation of a joint venture with Discovery Communications to create a television network for kids and families and orchestrating major deals with motion picture studios to create movies based on the gaming company's best known brands.

Bob Fisher, chairman of the board at Gap, noted the new recruit's track-record.

"Brian's ability to drive transformative change is impressive, as his leadership has enabled Hasbro to emerge as one of the most profitable and forward-thinking companies in the toy and game industry," he said.

"We look forward to leveraging Brian's drive for innovation, as we accelerate our efforts to win in this next era of retail."

Gap is in the midst of a turnaround, with CEO Art Peck looking to drive growth after a slump in sales across its US and international operations.

Last week Gap reported its second quarter sales, with group like-for-likes down by 2% year on year.  Gap's global sales were down by 3% compared to the same period last year, while trading at sister brands Banana Republic and Old Navy was down by 9% and flat respectively.

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