The Fragrance Shop rolls out one-hour delivery

The Fragrance Shop has improved its delivery options to give customers more flexibility and control.

Using Shutl, The Fragrance Shop is hoping its improved delivery service will lead to a significant increase in sales, by offering customers one-hour and next-day delivery.

Previously, the retailer offered online customers standard, next-day and nominated day delivery, as well as weekend options and click & collect. The Fragrance Shop soon realised next-day and click & collect options were becoming the most popular with customers.

"Fragrances are typically purchased as a last minute gift, so speed and flexibility of delivery is important," said Mark Kelly, head of eCommerce at The Fragrance Shop. "We want to maximise on this by making it easier for customers to make these guilt-free, eleventh-hour purchases. We chose to implement Shutl based on the company's standing as a market leader in same day delivery and the fact we share the same ethos for superior customer service."

The Fragrance Shop has integrated Shutl's solution into its bespoke eCommerce platform. Customers can now choose immediate delivery, or from one-hour timeslots on the same day. Shutl then picks up the item from one of The Fragrance Shop's 177 stores nationwide before delivering to a customer's home address.

Kelly added: "Shutl enables us to interact with our customers quickly, and in the manner of their choosing. This doesn't just give customers greater control over when they receive their purchases, but by keeping the delivery time short, they are less likely to change or cancel their order or contact customer services for delivery updates."

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