Reiss starts new affiliate marketing drive

Fashion retailer Reiss has detailed plans for its new affiliate marketing strategy after launching in the UK with Affiliate Window.

Working with the new partner, Reiss will utilise the vendor's payment on influence tool to reward publishers driving upper funnel traffic. The retailer, which was previously working with Rakuten Linkshare for its performance marketing, also plans to use cross-device tracking technology to reward its mobile partners, with mobile identified as a key growth area for the business going forward.

Reiss is looking to expand online in Europe with localised European sites by the end of this year, and the Zanox group will be assisting the company with its affiliate activity in these new markets.

Katie Mulvaney, global affiliate & online partnership specialist at Reiss, remarked: "Reiss are looking forward to working with Affiliate Window to help us push the boundaries of affiliate marketing, particularly in the luxury retail space. 

"We're keen to take steps to reward all affiliates fairly for their role in the Reiss customer journey and to challenge the traditional last click model."

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