Dixons Carphone migrates to the cloud for scalability

Dixons Carphone has chosen to migrate to IBM's hybrid cloud in order to better scale the business during peak.

The retailer was previously using IBM's UK datacentres, but has chosen the cloud because of its scalability.

Following the merger between Dixons and Carphone Warehouse in 2014, the two sides of the business kept their individual on-premise solutions. This migration to the cloud will consolidate infrastructure, and is expected to lead to better performance and cost savings.

Dixons Carphone is planning to migrate around 2,500 server images, with supporting database and middleware components from both enterprises to IBM's hybrid cloud platform.

The retailer hopes the migration will bring about greater IT efficiency over the next two years, so it can deliver a seamless eCommerce and retail experience during peak periods, such as Christmas and new product launches.

"We know we can trust IBM Cloud to seamlessly integrate the infrastructures of both companies into one hybrid cloud that will enable us to continue focusing on other parts of the business," said David Hennessy, IT director at Dixons Carphone.

"We are the retailer people trust to bring technology to life in a way that works for them and we are confident in IBM’s ability to support us in the next stage of our development."

Rashik Parmar, lead IBM cloud architect at IBM Europe, added: "Dixons Carphone is taking an innovative approach to the challenges of merging enterprises. Establishing a hybrid cloud infrastructure will provide flexibility, scalability and security across multiple environments, which will not only expedite the integration, but provide a path for growth going forward."

Earlier this week, Dixons Carphone announced that it would start offering phone repairs in its stores as part of a strategy to create a £1 billion business from technology services.

The retailer's latest full-year results showed a 17% jump in pre-tax profits to £447 million, while the group's like-for-like revenue increased 5%.

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