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Euro Car Parts spends £1m on mobile-optimised website

Euro Car Parts has spent £1 million upgrading its website to be fully responsive and mobile optimised.

The new website also features a dedicated section for motorists looking for performance parts, as well as improving its click & collect service. The website encourages shoppers to type in their registration plate so it can provide parts specifically for that car.

Last year, 40 million consumers visited EuroCarParts.com. And the new platform now offers dedicated French and German websites to support the company's European growth plans.

Euro Car Parts makes 60,000 deliveries to UK garages five days a week and stocks 130,000 different parts covering all makes and models, as well as tools and accessories such as sat navs, stereos and dash cams. 

Using the trade retailer's upgraded click & collect service, consumers can collect most parts from their local branch within 15 minutes, while rarer parts will be available either the same or next working day, after being sourced from one of its 16 regional hub stores or its national distribution centre.

Martin Gray, CEO of Euro Car Parts, said: "EuroCarParts.com has everything a motorist could possibly need, from brake pads and batteries, to spark plugs and screen wash, even new body panels. We have quadrupled our eCommerce turnover since 2012 and 70% of these sales are collected in store, so it made sense to expand click & collect to our entire stock holding instead of just parts held at each local branch. The new supercharged click & collect is the quickest way for consumers to get any part for any car, including performance parts, at trade prices."

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