New digital signage tie-up promises better attribution

A new partnership has been announced that is expected to provide retailers with enhanced attribution capability with regard to their digital signage marketing.

LED display manufacturer, Nanolumens, has teamed up with technology company, Admobilize, with the latter's software now able to be integrated with the former's hardware to give retailers and brands a new analytics platform on which to measure the success of their digital signage campaigns.

Businesses that use Nanolumens's displays will now have an opportunity to capture audience analytics such as impressions, views, dwell time, age, gender and emotion. The partnership has been wrapped up by the two parties as an Internet of Things solution.

Nathan Remmes, VP of corporate development at Nanolumens, commented: "We believe one of the major challenges in digital signage remains to be attribution, and our partnership with Admobilize is just the next step we are taking toward making a more complete solution powered by data.

"It is one that will lead to better attribution, and truly dynamic content for a better overall experience for consumers and advertisers alike."

Initial rollouts for this platform are set to begin in June 2016, although the tech companies are yet to name which businesses will be first to trial the newly-combined solution.

Admobilize's director of sales & marketing, Mike Neel, stated: "Having this kind of technology embedded into the screen itself opens up a whole new world of possibilities for connecting the physical world to the online grid."

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