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Kohl's links Apple Pay transactions to credit card and reward scheme

Kohl's department store chain in the US is now allowing customers to pay for their purchases with its Kohl's Charge private credit card and simultaneously earn loyalty points, via Apple Pay.

The service is currently available in approximately 250 Kohl's stores and is expected to be in all of its shops across the US by the end of May. The company says it is the first retailer to deliver a one-tap checkout that integrates both a private credit card as a form of payment and a loyalty programme with Apple Pay.

Kohl's has made Apple Pay transactions available in its stores for nearly 12 months, with mobile payments now growing in popularity among cunsumers in retail markets around the world.

Ratnakar Lavu, Kohl's chief technology officer, remarked: "Kohl's is blending the physical and digital shopping experiences in more ways than ever before.

"Offering conveniences to Kohl's customers that make it easy for them – like a seamless one-tap checkout in Apple Pay that integrates our value-driven Yes2You Rewards loyalty programme – is one of the ways that we are leading as an omnichannel retailer."

He added that mobile innovation remains a key focus, with much of the business's attention targeted at developing the m-payments proposition, improving the app and optimising the overall mobile web experience on smartphones and tablets.

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