Feelunique partners with ITinSell to launch tracking solution

Feelunique has announced the launch of a Delivery Management Centre, which empowers customers to track parcels using their mobile phone.

The online beauty retailer has partnered with ITinSell, which will offer consistent tracking information, regardless of the shipping method. The solution is available in seven languages (English, French, Spanish, German, Italian, Portuguese, Dutch and soon in Chinese and Arabic) and will operate in all of Feelunique’s markets.

Craig Wheeler, operations director at Feelunique, said: "The largest volume of calls to our Customer Service Centre come from customers asking when they will receive their delivery. With the introduction of our customer tracking portal we are empowering our customers to be in a position to monitor their delivery every step of the way. We will also be able to compare carrier performance from the day it left our Distribution Centre, to delivery to the customer."

Customers will also be able to provide feedback on the quality and speed of their deliveries through the online portal and Feelunique will use the solution to proactively contact customers who have had a negative delivery experience.

Feelunique will also be able to gain insight into their carrier's performance and ensure customers receive the best experience.

Wheeler added: "To ensure we continue to provide the highest levels of service to our customers, we plan to share the information we gather on our website, to give a true picture of our delivery speeds, packaging quality and carrier feedback. This will allow our customers to make informed choices on which delivery solution suits them best based on the feedback of fellow customers."

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