In pictures: Nestle's in-aisle digital screens at Asda

Confectionary brand Nestle is looking to run further in-store digital marketing campaigns with Asda, after it reported a successful initiative with the supermarket group during the peak shopping period in 2015.

Animated content was used at the shelf-edge to promote the company's Quality Street range in the last three months of the year, which covered the traditionally busy shopping events of Halloween, Bonfire Night and Christmas.

Nestle's global creative agency, Anthem, and its technology partner, Projection Artworks, used an Optoma projector powered by DisplayMapper software to put together the campaign.

Using Display Mapper, Nestle was able to use a central system to update its messaging throughout each retail event.

Ten Asda stores participated in the digital signage marketing trial in 2015, with one spokesperson for the supermarket saying customers reacted well to the technology in the aisles, adding that it provided "a whole new way of active selling".

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Projection Artworks


Display Mapper