Pizza Hut extends cross-channel marketing deal with ITG

Restaurant chain Pizza Hut has agreed a three-year contract with Inspired Thinking Group (ITG) to help boost its marketing message across a number of channels.

The arrangement includes content creation and distribution for Pizza Hut's digital screens and management of conferences and events, as well as the printing of menu and point-of-sale material. ITG will also manage the online menus that link to the company's ordering app.

Pizza Hut Restaurants has been working with ITG for several years, but the new deal sees the marketing company take over the production of all restaurant artwork at its content creation studio in Fort Dunlop, near Birmingham.

Ian Straughan, Pizza Hut UK's head of brand development, remarked: "[ITG provides] us with a dedicated and integrated onsite account team who, through the use of Media Centre, provide support to our entire marketing operation team at our restaurant support centre in Borehamwood."

The Media Centre Straughan references is ITG's cloud-based marketing automation platform, which allows users to manage campaign planning, assets, suppliers, requests for quotations, briefing, approvals, stock ordering and reporting.

Pizza Hut parent company Yum! Brands reported last month that the Pizza Hut division saw 429 new international restaurants open in 64 countries, in 2015. Operating margin decreased 0.4 percentage points which was attributed to strategic investments in international general and administrative expense.

Foreign currency translation negatively impacted operating profit by $8 million for the year, although operating profit was up 1% year on year off the back of a 2% sales increase.

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