RBTE 2016: Exhibitor news roundup 3

In-store technology, infrastructure systems, eCommerce, mobile retailing, digital marketing, supply chain solutions, analytics, loss prevention tools and payments innovation: it's all been on show at this week's RBTE.

Oracle, Fujitsu, Samsung, JDA Software, Manhattan Associates, Wincor Nixdorf, Toshiba and PayPal are just a selection of the suppliers that were present at the two-day event, which took place at London Olympia on 9-10 March.

Retailers descended on Olympia in their thousands to attend Europe's largest end-to-end solutions exhibition and conference, and Essential Retail was able to catch up with some of the tech companies involved in the proceedings.

RBTE exhibitor ChargeBox, which showcased its phone-charging facilities to the event's visitors, revealed this week that it has secured a deal to provide Asda Mobile with secure charging technology – meaning grocery shoppers can now charge their smartphones while in the supermarket.

The ChargeBox stations are installed in five Asda Phone Shop concessions around the UK, as the retailer looks to drive further traffic to the stores and increase customer service. The concessions in which ChargeBox is located are Watford, Minworth, Leeds, Preston and Milton Keynes.

Ian Hobson, CEO of ChargeBox, commented: "We are delighted that Asda Mobile chose our technology to provide mobile charging to their customers

"ChargeBox has been developing secure mobile charging stations for the past ten years, with a large number of them now installed in retail destinations around the world. We believe we have the right expertise to support Asda Mobile in their effort to drive footfall and increase sales."

Datalogic, producer of barcode readers, mobile computers, sensors, vision systems and laser marking equipment, was back at RBTE again, this week. It displayed solutions for automated checkout, self-shopping, queue busting, eCommerce, reverse logistics, order fulfilment, loss prevention, and distribution centre automation.

The company also won the Innovation Award, as part of the RBTE Innovation Trail, for its Magellan 9800i. The product scans digitally watermarked barcodes and is renowned for its speed. Click here to read the full article about the prize.

Mike Doyle, regional director for UK & Ireland at Datalogic, said: "RBTE provides a unique platform to showcase our technology and offers an excellent forum to build relationships with new and existing customers.

"All our technology is designed to help retailers improve the shopping experience while driving operational efficiencies."

Another exhibitor, Denso, which also presented a session in the conference programme alongside Musgrave Northern Ireland's head of IT, Mark Orchard, showcased two innovative new versions of the QR Code: the FrameQR Code and the forgery-proof Secure QR Code.

The event saw the company introduce its QK30 scanner, which can be combined with a QR Code from Denso's partner company Yoyo Wallet to facilitate an all-in-one cashless payment and loyalty system at the point of sale.

Also at RBTE this week was Cashmaster International, which operates in the global cash management sector. The business has expanded its range of count-by-weight products with the launch of Cashmaster One, which was on view for visitors to the London show.

The vendor says its Cashmaster One offering delivers a count-rate six times faster than manual counting alone.

Gordon McKie, CEO of Cashmaster International, remarked: "The entire Cashmaster range, which has now been expanded by the launch of Cashmaster One, is built on a central principle – businesses operate in highly competitive marketplaces where accuracy and efficiency really matter to the bottom line.

"Counting a till by weight can transform how you run your business. Using count-by-weight products allows organisations to count a till in less than a minute – reducing loss and shrinkage and allowing operators to spend more time focusing on customers."

Long-term RBTE exhibitor, Futura, placed the focus on boosting customer experience in-store and online at this week's RBTE.

Futura showcased its suite of web service based APIs, supporting real time live data feeds for product and stock information, order processing and customer data. One EPoS solution demonstrated is currently being piloted in-store by lifestyle and gifts retailer Oliver Bonas, and is aimed at giving faster product look-up and better customer service.

Tina Royall, Futura's marketing director, said: "For many retail brands the integration of bricks and mortar with eCommerce stores to provide that all important omnichannel experience remains challenging.

"Our new suite of web service based APIs enables real-time electronic communication between head office systems and eCommerce platforms with live data to provide up-to-date and accurate item and stock information wherever it resides in the business. At the same time sales and customer data are managed consistently and without duplication to provide that all important single view of customers across multiple selling platforms, in a centralised database, giving the retailer the information they need to deliver a great customer experience."

Starmount highlighted its core offering, Starmount Customer Engagement Suite, which is a fully integrated enterprise solution built from the ground up for omnichannel retail, at this week's RBTE.

In a statement, the company said: "The suite delivers digital content that transforms the traditional brick-and-mortar setting into a data-rich hub that supports compelling shopping experiences, more efficient store operations, and seamless access to data, inventory, and capabilities throughout the retail enterprise.

"It allows retailers to put the power and richness of their enterprise systems, inventory, and data into the hands of associates to engage customers, close more transactions, and fulfil orders from anywhere they do business."

Global retail and analytics specialist Ipsos Retail Performance was back again at RBTE, where it unveiled an integrated solution to help retailers monitor store traffic and manage queues. The so-called Fusion Hub brings together all of Ipsos's offerings to give retailers a chance to compile data on store traffic, repeat visitors and length of queues on one dashboard. 

The event also saw a presentation of the company's queue management solution, which in partnership with customer experience management firm Qmatic offers analytics on the number of arrivals, no shows and average wait times within a shop queue.

Tim Joint, head of sales and marketing at Ipsos Retail Performance, said: "This is the first time both the Fusion Hub and queuing solution have been demonstrated in the UK.

"Our integrated solution has traditionally been based around store traffic and conversion rates but we've now added insights into shopper behaviour, workforce management solutions, Wi-Fi capabilities as well as queuing and customer journey management."

Read the exhibitor news from earlier this week:

RBTE 2016: Exhibitor news roundup 1

RBTE 2016: Exhibitor news roundup 2

Click below for a full list of exhibitors:

RBTE exhibitor list