Yoox Net-a-Porter secures IBM deal to aid post-merger integration

Online luxury fashion retailer, Yoox Net-a-Porter Group, has today announced a long-term partnership with global tech company IBM that is expected to aid system integration following the recent merger that led to the creation of the company in 2015.

The retailer is also hoping that by working with IBM, it can develop a robust and scalable shared technology platform across all the group's multi-brand and mono-brand online stores. In addition, the luxury e-tailer wants to channel in-house technology development, notably in the areas of personalised customer and tailored brand experiences, mobile and native app developments, customer insights and analytics, social media marketing and cognitive capabilities.

Using both in-house technology and IBM's suite of solutions, such as its Order Management System and WebSphere Commerce online retail offering, Yoox Net-a-Porter is hoping to ensure its technology continues to remain fit for purpose in a multichannel shopping era. As part of the partnership, a Fashion & Luxury Innovation Committee has been established to allow the retailer and its brand partners to contribute ideas and input to IBM with the aim of fostering continuous development of bespoke eCommerce solutions.

Alex Alexander, the ex-Asda technoloy boss who was appointed CIO of Yoox Net-a-Porter following last year's merger, is confident the retailer has struck the right deal.

"This game-changing alliance will benefit our customers and brand partners, allowing us to push our ambitions even further as we continue to create the future of fashion," he commented.

"The partnership with IBM will enable our exceptionally talented technology team to focus on what it is renowned for: industry-leading innovation, cutting-edge technology and customer-centric solutions."

In addition, the retail group will join the IBM Customer Advisory Council, which is a forum for a select group of the tech company's customers, whose input can directly influence future IBM product development.  

The IBM deal with Yoox Net-a-Porter comes after the tech business secured another digital-first retailer partnership last year. As part of a ten-year partnership, IBM is working with Shop Direct to move the UK-based retailer's multiple operations to the cloud, including its financial services platforms.

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