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Boohoo chooses Summit to shake up paid search

Boohoo is shaking up its pay per click (PPC) activity by partnering with eCommerce advertising company, Summit.

Summit will reshape the pure-play fashion e-tailer's paid search strategy in the UK, Ireland, US and Australia, by focussing on traffic growth, new customer acquisition, efficiency and optimisation.

The new advertising strategy will target fashion conscious women between 16 and 24 to increase sales for Boohoo.com. Summit will use its Forecaster technology and retail strategy and insight to harness Boohoo's online paid search activity data.

Richard Clark, marketing director at Boohoo, said: "Boohoo is embarking on an exciting journey and we require the support of a partner with deep-rooted experience in paid search to unlock sales. The Summit team demonstrated a deep understanding of our brand and how to effectively reach and mobilise our target across the globe. They stood out amongst the competition."

Hedley Aylott, CEO, Summit, added: "This win is testament to our integrated way of applying our innovative technology and working with data analytics to drive great results for retailers. We are confident that with our previous experience and award winning technology, Boohoo’s ambitious growth targets will be achieved."

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Summit

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