RBTE 2016 Exhibitor Spotlight: Fujitsu

Global technology solutions company Fujitsu is exhibiting at RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Rupal Karia, managing director of retail and hospitality, Fujitsu UK & Ireland, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2016? 

We know that RBTE is one of the best retail technology events in the UK. Having scoped out a number of other opportunities we felt that the profile of the event and those attending suited us best. We already participate at the likes of NRF and EuroCIS and we now see RBTE as being an important date in the retail calendar and one we should have a presence at.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

We have a number of pieces of technology on display, one of which includes our Retail Engagement Analytics offering which helps to provide insight into how people are shopping in store and our live deployments have demonstrated that this truly helps to grow revenue. We also have our Retail Tablet, which allows retail store colleagues to be mobilised and take payment straight from the tablet, without the customer having to queue or visit the checkouts. We will also be showing a number of services that will help with shrinkage and waste alongside our omnichannel PoS offering, Fujitsu Market Place.

Name some of the retailers that you are currently working alongside?

Fujitsu works with a number of the leading retailers around the globe who we provide services to, based on our 'Connected Retail' proposition.

What's the best customer service you've experienced this year?

Challenging… I still think we have a long way to get customer service to where it needs to be in this country. The larger retailers need to use technology to give people the same experience as the old corner shop, where they know the person’s name, likes and dislikes as soon as they walk in. The technology is there so this should not be far away! My colleague John McKnight who has written a number of retail blogs based on his own experiences summed this up very nicely in pointing out the difference between Harrods and another large retailer and how that experience could have been different – A tale of two shops – why customer experience is key

Quick-fire question round: Do you...

Shop in-store or online? Both… and think I always will.

Prefer tea or coffee? Definitely tea.

Use Facebook or Twitter? Both – Facebook for personal use and Twitter for work use.

Use iOS or Android? iOS.

Rate beacons or digital signage? Both have their place in retail if used right.

Use contactless or cash? Predominantly cash but converting gradually.

Visitors to RBTE 2016 can meet with Fujitsu at Stand 670.