RBTE 2016 Exhibitor Spotlight: Adyen

Global multichannel payment company Adyen is new to RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Myles Dawson, UK country manager at Adyen, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2016? 

Adyen is the only unified eCommerce and in-store payments solution. With this unique solution, we are:

RBTE is a great platform for us to demonstrate to leading retailers how our unique payments technology can be used as a key driver for improving customer experience, increasing sales and revenue.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

We are now offering businesses all the convenience and benefits of eCommerce for in-store shopping. Our solution is already changing the way retailers think about payments. The benefits of bringing eCommerce shopping experience to in-store shoppers, and unifying payment processes across sales channels and geographies are huge. This is a revolution for retailers offering new shopper experiences, driving new sales, streaming processes and costs. Visit us at RBTE stand 127 and experience our seamless omnichannel payments journey. Witness how Adyen improves conversion, reduces fraud, and provides unique rich data that will change your marketing, loyalty and customer service offering, impacting customer experience, increasing sales and revenue.

Name some of the retailers that you are currently working alongside?

We work with over 4,000 business worldwide, ranging from innovative tech companies like Facebook and Uber, to travel and hospitality giants such as KLM, Ryanair, Booking.com and citizenM. Leading retail clients include River Island, Superdry, Mango, Crocs, Moss Bros, O’Neill, Hillarys, The Cambridge Satchel Company and Notonthehighstreet.com.

What's the best customer service you've experienced this year?

Hillarys Blinds have addressed a real customer pain-point with an innovative payment solution. After a personal consultation, you can order and pay for your new blinds on the spot in your own home. Mobile data connection is still unavailable in 20% of customers homes, so Hillarys have upgraded their payment solution to enable their sales agents to process offline payments, ensuring seamless customer service. Furthermore, for high value orders, Hillarys can take a deposit in the customer's home and take the remaining balance of the payment at a later date prior to the installation without having to take the payment details from the customer a second time. This is possible because Hillarys securely stores the customer payment details when taking the first deposit in their home. Again this is providing a great customer service, ensuring the customers can pay easily without friction whilst ensuring their details are kept safe.

Quick-fire question round: Do you...

Shop in-store or online? Both.

Prefer tea or coffee? Tea, never drink coffee.

Use Facebook or Twitter? Twitter.

Use iOS or Android? iOS.

Rate beacons or digital signage? Beacons.

Use contactless or cash? Contactless.

Visitors to RBTE 2016 can meet with Adyen at Stand 127.