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RBTE 2016 Exhibitor Spotlight: Cybertill

EPoS & multichannel retail systems company Cybertill is returning to RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Ian Tomlinson, CEO at Cybertill, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2016? 

We have a long standing relationship with the show, having exhibited at RBTE since the very first event in 2011 and we’ve always been impressed with the calibre of attendees and level of interest we receive at our stand.  

RBTE is a great industry touchpoint which brings together retailers, partners and technology vendors all under one roof. It enables us to collectively share ideas, gain inspiration and look ahead to some of the key technologies and trends which will impact the industry during the year ahead.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

On the stand we’ll be showcasing Cybertill’s end-to-end solution, which supports retailers at each stage of their operations – from electronic point of sales (EPoS) and eCommerce, to merchandising, and warehousing.  

Cybertill provides cloud-based retail software that allows retailers to manage their business in-store, online, over the phone and beyond. As Cybertill is cloud-based this ensures all data is live and can be shared across all sales channels enabling retailers to have one single view of their business, allowing them to offer consumers a superior customer experience, no matter what channel they are shopping in.  We understand that running a lean, efficient supply chain is pivotal to maximising retail margins and is a daily challenge for retailers. Cybertill’s warehousing, merchandising and supply chain management software optimises the end-to-end journey, getting goods to the right location as quickly as possible, in response to ever-changing shopper demand, which enables retailers to grow profits based on true customer-centric decisions.

We’ll also be showcasing our eBay module, which helps businesses integrate their inventory management across their physical, online and eBay stores, meaning they have a single view of product availability, decreasing the risk of out of stocks. 

What’s more, we’ll also be demonstrating the ease and integration of our click & collect function on the stand. Increasingly expected as a fulfilment option by consumers, our click & collect system instantly resolves and minimalises many of the logistical challenges that retailers typically face, such as the upkeep of delivery promises or maintaining healthy margins when implementing free or low delivery costs for customers. By bridging online presence with in-store services through click & collect, retailers can provide face-to-face customer relations, maintain the opportunity to receive real-time feedback as well as benefit from online customers browsing in-store and potentially making additional purchases.

Name some of the retailers that you are currently working alongside?

We’ve been supporting MUSTO, the world’s leading offshore sailing apparel brand, who has deployed our cloud-based point of sale (PoS) system across its 20 UK retail stores. MUSTO wanted to invest in a modern EPoS system that would help it offer customers a convenient multichannel retail experience.  Our solution has allowed it to integrate its ecommerce platform with its stores, so it now has live sales and product data feeding across the business, which makes decision making more accurate. In addition to bridging its off- and on-line offering in its UK stores, we also supported MUSTO’s pop-up activity as part of its sponsorship of the Volvo Ocean Race, where they created a commemorative collection that were sold in temporary structures at each ‘Stopover Village’. 

We have also been working with Neal’s Yard Remedies, who now use the extensive Cybertill promotion engine to manage its in-store offers. It has enabled the retailer to offer centralised, regional and individual promotions in real-time, meaning it no longer has to wait overnight for the shops to download the promotion, as they go live immediately. 

Further to this we have a longstanding relationship with jeweller F Hinds, who we are supporting across their 117 UK stores via our cloud-based retail solution, which affords them a single view of stock across their channels and store estate.

What's the best customer service you've experienced this year?

Fantastic customer service from two baristas at Starbucks, Keele Services. Very helpful, knowledgeable and introduced me to a healthier option of taking my coffee, with soya milk! 

Quick-fire question round: Do you...

Shop in-store or online? Online

Prefer tea or coffee? I’ll take either! 

Use Facebook or Twitter? Both, but Facebook over Twitter

Use iOS or Android? iOS only

Rate beacons or digital signage? Very good and useful 

Use contactless or cash? Moving to contactless as new cards have it 

Visitors to RBTE 2016 can meet with Cybertill at Stand 531.